El Bichote
Comedian brandingCreative direction · Web · Podcast producer
Ivan “El Bichote” Bautista is a stand-up comic from Laredo. He had the jokes, the crowd and a tour. What he didn’t have was a home base. So we built him one: a brand, a website, a podcast, merch and his own box office. Everything runs through his site, and the money goes straight to him.
- Client
- Ivan “El Bichote” Bautista
- My role
- Creative direction, brand, web, podcast producer
- Delivered
- Brand · Website · La Mañanera podcast · Merch · Tickets
- When
- October 2026, still rolling
- Stand-up · Laredo, TX
- Brand to live site in 4 days
- Podcast on Spotify & Apple
01The look
Comedy is the news, so his brand is a newspaper. An old broadsheet, three fonts, black, red and paper. The headline does the talking. Everything after that, tickets, the podcast, the shirts, prints in the same paper.
02The website
One address for everything: dates, booking, merch, the podcast. Fans buy tickets right there, and the money lands in his account, not somebody else’s. Promoters get a booking form that asks the right questions, budget included.
03La Mañanera
His morning show. Cumbia, a caller, a raspy radio host, and Ivan doing his thing. He records, I produce. Every episode leaves with a one-minute reel made like the paper, and it’s out on Spotify and Apple.
04Merch
His own joke on a shirt: “Yo antes era atleta… yo antes estaba mamado.” Made like an old bootleg tee. Printed when somebody orders it, so nobody’s sitting on boxes of shirts.
05The box office
His own tickets. Each one has its number and a QR, goes into Apple or Google Wallet, and comes in an email that looks like the paper. At the door, a phone scans them, even with no signal. This is where Pásale was born.