Piece of Laredo
BrandCo-founder · Brand strategist · UI design
Piece of Laredo is Laredo on a t-shirt. Culture, landmarks, dichos y más. Sketch83 and I started it in 2023, and he’s a mastermind at logos, so the wordmark is something we made together. My side is the brand strategy and the website. Every tap on it should feel like Laredo.
- Brand
- Piece of Laredo
- My role
- Co-founder. Brand strategy, web and UI design
- The logo
- Wordmark co-created with Sketch83, 2023
- Delivered
- Website · Shop · El chisme (newsletter + blog) · el Team page
- Laredo, TX
- Since 2023
- Co-founded with Sketch83
01De Laredo, for Laredo
You land on the city. The skyline at sunset, the power lines, the wordmark we made together. Nothing else to figure out. You know where you are.
02The wall
Every tee dropped with its own poster. So the shop is a wall of those posters in old wood frames, like your tía’s hallway. Tap one and you’re on the tee.
03The heat
Add a tee to el carrito and a puzzle piece pops up. That’s Webb County, our piece. It catches fire and flies into the cart as a fireball, and an accordion note plays. Because it’s hot in Laredo. Small thing, but it’s the culture, and you remember it.
04El chisme
A newsletter is boring. Chisme isn’t. So the emails and the blog are el chisme: new drops, new spots in town, the people of Laredo. You sign up on a puzzle piece.
05el Team
People buy from people. So we put ourselves on it, as characters standing in the street. Tap one and you get to know who’s behind it. That’s how it connects back to us.